Paris is one of the four major fashion centers in the world, such a great importance is given to the fashion industry, and the way fashion is presented in the streets of Paris.
Luxury shopping in Paris is mainly concentrated in the following three streets: Rue du Faubourg Saint- Honore, Avenue Montaigne and Avenue des Champs Elysees.
In 1838, two brothers from Videau family, founded a store that sold small home utensils. Seven years later, they entered into a business venture with Mr. Bouciciut, who had the idea of creating the first store dedicated to women and their fashion necessities.
This charming shopping center is one of the favorite destination of Parisians and tourists. It was once a small shop owned and run by a distinguished businessman, Xavier Ruel, who wanted to run his own fashion business in ’the city of lights’. Namely, he opened a women lingerie shop in one of the loveliest streets of Paris, Rivoli Street. His success was incredible, and the expansion of business soon followed.
This fashion maison was created by entrepreneurs Jules Jaluzot and Jen Alfred Duclos. Their logic was very simple - to create a fashion center that would attract not only Parisians but also tourists from entire France, as the shopping center was located near the main train station.
