Herceg Novi is famous for the summer festivals which are organized every summer, the most famous among them being The Mimosa Festival and The Herceg Novi Film Festival, where visitors can enjoy the local customs and traditions.
The most important festival in Herceg Novi is surely the Mimosa Festival, organized since 1969 to honor the Mimosa flower as the symbol of the Herceg Novi Riviera, as well as the city itself. The flower blooms in February, therefore, the festival is organized in February and March, lasting exactly a month. The chance to see the flower along the Adriatic coast, a yellow bloom by the highway, and to feel its potent smell is a wonderful experience of its own kind, and the yellow flowers truly complete the Riviera with their vibrant color.